SEO: Using Tags and Keywords For Google Traffic
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What is SEO?
SEO stands for Search Engine Optimization. This simply means a way of getting more traffic to your site naturally or freely or organically. In other words making your site stand out enough to get audience/traffic without actually paying for it.
SEO is simply internet marketing by figuring out what people are looking for and what seach terms they use when searching the internet.
Search terms or search phrases are known as keywords. These are what people type in the search box when looking for something on the net.
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Using Tags and Keywords
Did you know that Google also crawls your HubPages profile page? Make your HP profile page stand out in the search engines by writing a description of the content you offer on your website. Your Account is now a Subdomain which means it stand alone in the world wide web. It does not depend on HubPages anymore for ranking in Google. You in turn have to make your site visible by doing all you can to stand out and get traffic to your site by using "seo" tips to do so. These tips include using keywords and tags to do the job.
If you are not a HubPagges member and you have your own website or blog the same rules apply. For the website owner, you need to get your homepage to stand out as do the rest of your site. Follow the same rules for title, description tags and images.
Bloggers must also follow the same rules. Your description meta tags are what will make your blog stand out among all the other blogs. The same rules apply for title, images and content.
HubPages members, your profile page is now your home page and that is what will sell your site. Your meta description tag should be no longer than 154 Characters, this is according to BuiltWith.com, a website that offers analysis of your site's visibility on the web. Its tests will include meta tag uses, home page and title, keyword and images. They will tell you where you have gone wrong and what to do. The basic service is free but you can upgrade for a fee.
SEO tutorial
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Making your Title Google friendly
According to Google your ideal title should be no more than 67 characters long. A title that is too long may send up red flags and Google might think it spam.
The basis of your content should also be included in your title, for example, you write an article describing the color of a leaf, your title should contain the color you are describing and the type of leaf. At title like this: Why the leaf of the Oak turns Red. That title states the color, type of leaf and also tells you that the content is informative and Google likes that. Don't deceive with your title, it should state exactly what is inside the content. One good way to ensure a good title is to write your content first then reading it to yourself, this will give you an idea which keywords to use.
Make sure all the pages in your subdomain contain a unique title, they should not be repeated, HP helps with this as their system tells you that the title is taken when creating a new hub. But you also need to make sure the tiles are distinct as a letter could make the difference. Eg. The Blue House on the Hill, OR, Tne Blue House on the Hill . HP might not realize that the difference is a spelling error so it's good to remember all your titles and make them as unique as possible.
Your title should not contain more than one single letter phrase, eg. "I ate a big pie and a bun with a soda today". Titles like that are ranked very low.
Helpful resources for your subdomain
- Google Webmaster Tools help - You need to have a Google account and a verified website or blog to use this feature. There are useful tips here on how to get your content to Google standards.
- Website Grader - a free website analysis tool.
- Free URL submissions to other search engines. This will get you a wider audience.
- Google Adwords Keyword search tool. - this is a direct link to the keyword search page but in order to use it long term you need an Adwords account with Google.
- Yahoo Web Analytics - also a free analysis tool from yahoo.
- Yahoo Developer Network - another free yahoo tool for website owners and developers.
Notes: Utilize as many of the free tools as possible. There are many other resources on the internet and Hubpages. To get a good idea of how to handle Google read their Terms of Service. Visit their help sections for each resources that they offer like Adsense, Adwords, Analytics, Webmaster tools etc.
Hubpages also have a lot of useful information in the help and learning centers. Visit the forums and browse around to get helpful tips. You may also ask for help in the forums.
seo tricks
Google likes informative content. That is not to say your Poetry or Humor articles won't be crawled but articles that focus on "How to" will generally get better page ranks. Articles like these will include Science, Technology, Health, Finance, Family and Parenting etc.
When writing your article remember to use phrases and words that will be picked up by the search engine when someone searches for your article. These are the key-phrases or keywords. Don't over-stuff your content though as Google does not like that and may spam you.
Use relevant tags for your content. The HP system will generate a number of tags to assist you but not all of them will be relevant. Imagine searching for "Black dogs for pets" in Google and you are brought to an article about a cat that was chased by a black dog. The author may have used the "black dog pet" tag, but the article was not about the black dog for pet. In other words, use your tags wisely and you are on your way to getting search engine friendly.
Your content must also be relevant to the title. It makes no sense having a search friendly title with content that does not relate to it. Google will put your article in the spam box and your traffic will suffer. The most important key-phrases in your content should also be tagged on your title.
The less grammatical errors you have the more likely your content will be liked by readers. So use a grammar checker to ensure as little error as possible.
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Photos for content
Images are great for articles. They give your article a professional look and they make the article more interesting. The more original the photo, the better. Get a camera and take your own photos. if you are writing an article on something technical that requires professional photos then do your research well. Use photos that are not widely used on the internet. If you have to use a commonly used photo make sure it a not copyrighted material. It is wise to name your source and place a note in the caption. Image infringement is a very serious offense and many of us do not really understand this. Watermarked photos are absolutely prohibited.
Placing relevant tags on your photos are easy. Your source, URL and caption should be used adequately to place your tags. The search engine will pick up these tags so where the content falls short the photos make up. The more tags the better, just make sure they are relevant and not over done.
© Carolee D. Samuda July 29, 2011
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CommentsLoading...
Thank you so much for writing this hub. I went to your link Built with and it said that this website was graded at 90/100. I would be interested in knowing what other peoples results are. I have bookmarked your hub as this is one I will find very useful. Awesome JOB!!!
Thanks James, I spent a lot of time researching hot to optimize my articles so I decided to share what I found out.
Thank you so much Susan. Is 90/100 good? I really want my fellow hubbers to embrace their subdomain, it wont be easy to get traffic, they have to work at it. The subdomain thing will filter separate the good from the bad. I hate to say this, HP has some really bad writers.
Hi, cardisa, this is fantastic! nice one, not only does it explain it all, it says it in an interesting and easy way to understand, thank you nell
Thank you Nell. I was hoping that would be easy to understand. Thank you!
I have bookmarked this site so I can reread it a few times to make sure it all sinks in good. ;) Great hub, very helpful.
Thanks for the useful tips, Cardisa! Rated up and useful...and bookmarked.
Thank you Dardia, I hope it helps.
Thanks Theresa, I hope you find my tips helpful, it's also a learning process for me.
Great information for success. I like this hub very much.
Thank you Pamela, hope it will be of help.
Well thank you Cardisa. I just got my subdomain today. I have absolutely no idea what i'm doing, but your info. will help. Thank you Dear.
Ruby
Ruby I really hope this article will help you out. Thanks for stopping by.
Great hub..Thanks for sharing useful tips and very easy to understand.voted up .....
Thank you Mkrandhawa, really hope it will be of help to you. Thanks for reading.
Great article! A lot of useful information! Voting Up!
JSMatthew~
Thank you JS, glad you liked it. Thanks for the vote.
Just aske me and i will say 'A PERFECT HUB ON SUBDOMAIN STARTERS'
WOnderful information, useful and helpful. Bravo
Thank you Uban, very much appreciate the compliment. Thanks for stopping by!
This is an excellent hub with great information. You taught me several new things on how I can improve my writing and hopefully get more views.
Thanks for sharing - Voted up and interesting.
Thank you Apple, glad I could be of help. I hope that traffic brings in some cash!
Thanks Cardisa,
This is wonderful info, and I will certainly try to infuse it into my work -- and my profile -- when I get some time. Thank you for making a complex topic quite a bit less complicated for an SEO newbie like myself. Voting up.
Matt
I am glad I could be of help Matt. Thanks for reading!
Thank you for such an informative hub. Voted useful!
Thank you Tamarindcandy!
Great hub!
Thanks for sharing!
Voted up!
Thanks Rasta, how was Sunfest?
Thank you for this Cardissa. This is something i can use- you must have known my need.
thank you sister
peace- greg
You are welcomed Greg, and thank you for taking the time to read and comment.
Another thank you here. So far I have been amazed, I have typed in searches and had my own stuff come up and although I don't have ads I hope to get known for when I do get something going (I have plenty written and much taken down from here...hundreds of articles stories and poems) and my profile is something I have never given a thought to!
Hi Cardisa! Great hub and thanks for taking the time to educate us! Voted up, up and away!
Thanks for sharing! Bookmarked the hub for future use!
Hi Polly, the same thing happened to me. The other day I was trying to find ways to increase traffic when I met upon this website that analyzes our site. I could only use my profile page url and was shocked about the info it provided me. I went to Google and typed in my profile page url and saw that Google did crawl it. So I had to change the information on there to accommodate the search engine.
Hi Dexter, thanks for the vote and good morning.
Thank you Ticks, hope it's of some help. Have a great day!
Hi, I just came by to say thanks to you, I kicked myself up the butt and started doing the right things! so thank you, don't know what you did, but it worked! lol
Hi Nell, I did notice while reading your hub that you did use your keywords rather well, but I would shorten the title a little....a bit too long...google hates that.
Thanks again, got it and I am going to do it now, one of these days it will click in my brain! ha ha
We all have that problem, this technology stuff is confusing!
I don't think I will do this with my hubpage url because I can't decide what to say but your hub is excellent voted it up.
Great advice! I'm going to have to make some changes to my homepage.
Thank you successfulblogger, I am sure you will know exactly what to do when you are ready. Thanks for commenting.
Thank you BB, I hope you see some improvement in traffic when you do. Thanks for stopping by and leaving a comment.
Hey Cardisa,Sumfest was awesome even though RKelly didn't show it still a great time. My friends are still there they stayed to go to ati,which I think is a little too young for me but they're having a ball.
Blessings!
Rasta, glad you had a great time. I saw some of the show by delayed broadcast on local tv.
Fabulous tips, Cardissa. And thanks for encouraging people to use their own images! I also suggest adding a note to encourage everyone to use any images that they did not create legally. It might not have a direct SEO impact, but copyright is a very important issue :D
Thank you Simone. I agree with you about the image thing. I will update about the image notes right away.
GOOD STUFF, CARDISA! WILL USE YOUR INFO!
Thank you Exotic. I assure yiu will not regret it. I spruced up some of my hubs too even some poems and I am seeing positive results.
Very valuable, especially when we are writing online. Thanks for this useful hub.
Binaya, I am honored that you consider my hub valuable. Thank you, we all need the help especially when writing online. So competitive here!
Great information! Thanks a lot for the advice and tips.
Thnak you Blair, I appreciate the support.
Thanks,
Some really useful information. Good to know this particularly with the recent changes to subdomains.
Thank you Alex, I really would like my fellow hubbers to spruce up their hubs so we all can start making some money! Thank you for stopping by and leaving a comment.
Very useful information here for the beginner, thanks. I must go back now and have a look at my profile page, I think it will need to be changed.
Viking, thank you. We all need as much help as possible. You support is highly appreciated.
Great hub!
Simmon, I want to thank you for stopping by and leaving a comment.
I definitely learned a few things.
Good hub.
Thank you SelfDefense, glad you did.
Very informative article! I'm new to hubpages, and this is just the type of help I was looking for! Much appriciated!
Welcome to HP, Recipe Gal.
Thanks for the read and comment. I really hope you get some help from my article.
You have made some excellent points here, I don't normally worry about such things. But that said there is little point writing to a public audience if they can't find your articles. Very good advice.
Thank you Blogvicar.
I really appreciate the comments.
Have a great day!
Thanks much for this really helpful info on tags and keywords.
Really great article. If we get bad weather I am going to read up on SEO. I haven't concurred that part of hubbng yet and I need to get into it. Thanks for wirting this article it is infomrative....JT
You are welcomed RT. Hope my tips helps.
Thanks for the comment.
Hi JT, I hope it doesn't come your way. It has safely passed us by so we are in no danger from Irene. I hope it disintegrates before it reaches Florida.
Later, keep me posted!
Hi Cardisa,
There is a fever that comes when there is a hurricane on its way. Whether it hits us or not, I can't say. Thos ethings can turn at the last minute as you well know. Right now I m at my laptop and I am typing this note to you ad the neighbor is putting up boards over his windows. So I thought it turned away from us over night but the people on the block still think it is coming. I have to check the Miami Hurricane Weather Center. I have hurricne shutters on my windows so if we are hit the shutter close automatically. Not that hurricane shutters are any guarantee.
Will keep you posted. Besides the beautiful beaches, the wonderful nature of Floridians and people in the Carribean why do we put ourselves through this every year? We play the pin in a bowling game 6 months out of the year. But I love the people down this way so no compliants. I am just not wild about hurricane season.
JT
JT, I see this hurricane has you worried a bit. I really do hope it turns away. I thought it did based on the latest reports I got. But it pays to be prepared so, I hope every thing works out fine.
I was wondering how the new sub domains would affect our positioning in the search engine. One question I still have is do subdomains carry the same PR of the main domain? For example, is a link from XXXXX.hubpages.com carry the same link juice as just hubpages.com?
Hi Jennie.
Because your subdomain is now considered your own and stands on it's own merit it can carry the same link juice, but it will take a lot of work and some time before you start seeing some result.
Spruce up your profile page and work on the hubs to make them searchable by the major search engines. Don't over stuff with keywords but use them wisely and you will be on your way up the page ranks.
Hi Cardisa,
Looks like we will only get a little but of wind and rain in Florida, Thank Goodness. It will pass us tomorrow.
When my subdomain changed all of my adsense accounts disappeared from the google adsense page. Did that happen to you as well? I have almost 150 hubs and it is going to take me some time to put all those accounts back onto adsense, generate new codes, and repaste them all into the hubs.
This question is probably one for the forums but I thought I would run it by you and see if you knew what happened.
All My Best,
JT
JT, As I understand it, you can't paste codes on your hubs. Adsense automatically track your account through your profile along with the tracking ID they gave you. All you need to do is make sure your profile is till being tracked. Everything is set up by HubPages.
Great advice! I'm going to have to make some changes to my homepage.http://www.ommrudraksha.com/products/115-6-mukhi-r
Thanks Marker. Hope it helps!
Thankyou Cardisa for an informative and hopefully very useful page. I will certainly try to follow some of the tips, and visit BuiltWith.com which you mention. Hope it makes a difference to the woefull number of visits my pages generally receive each day!
Hi Greensleeves, I must say since I have been trying out the keywords thing, as I too am just learning how to, my hubs have been seeing a lot more traffic. Not the amount I would like but enough earn a few pennies and that traffic will eventually make my pages rank higher in Google.
Hope you find this hub useful, thanks for commenting.
Thanks Cardisa! I just received conditional approval from AdSense and was heading over to improve my profile and write more summaries. I stopped to read your hub before leaving for a few hours and find it is EXACTLY what I need. It is as if you brought this hub to my eyes on purpose! Thank you, as always.
Maralexa, I hope this hub has helped you. Thanks for reading and good luck with sprucing up your profile and hubs.
Thanks Cardisa for a great Hub. I know I have to update my profile and I have been working on updating some of my Hubs as well. Your advice in this Hub will be valuable in this process as I will be incorporating your suggestions about titles and tags.
I just noticed that when we click on our account tab and see a list of our Hubs that HubPages has now started flagging Hubs that do not have a summary statement with the letter 'A'. This will be a big help in identifying these Hubs so we can write a summary. According to the HubPages team summaries are also a good way to get noticed by Google.
I have bookmarked your Hub and plan to return to it regularly for ideas. Thanks
Hi Chuck, about the summary. When your hub shows up in Google the summary is what people will associate with your title. It's like a little ad. I am working on my updates too. I wish you luck with all your hubs which are a lot. The summary is optional though so you can take your rime doing them.
Thanks for stopping by.
Voted up and useful. What an informative article. You really made some excellent points. I think I need to go back and re-write my profile and be more mindful of my titles in the future as well. Thanks Cardisa!
Thank you, Tillsontitan. I really hope you spruce up the profile and the titles in order to get noticed by Google. Good luck!
Rather informative. Funny, how just in reading I realized that the key words "how to" are not in my tags. Now it s time to work on my home page
Antigua, I just realized the same thing too. Thanks! Wow, I help you and you help me.
I would be interested in knowing what other peoples results are. http://www.ommrudraksha.com/category/60-rudraksha-
Hello Cladie, thanks for leaving a comment.
Cardisa
Your hub is great for any hubber or blogger trying to learn a thing or two about the Subdomain change. I will be sharing this with fellow writers and followers. Great hub!
P
Princess with a pen, thanks for reading, commenting and sharing. Have a great day!
Excellent hub! After reading your hub, I immediately went to my hubs and started making changes. Some of the changes I made included changing my titles, shortening my titles as much as possible, and adding the how to element to my titles. I will also work on my profile. I was making the changes on my hubs when I realized I had not thanked you for your hub. So Thanks! Voted up and useful.
--courtlneygdtm
Courtlneygdtm, you are quite welcome. It's a learning process for most of us including myself.
Good hub. Makes me think and review my hubs to see how I can make them better. Thanks.
Thanks Floating Mind, I hope you have found some useful info here.
Thanks for this Cardisa. I'm not sure if its good or bad all of us having our own domains now? Good tip about the summaries and tagging. Another useful site is GooglePageRank.
It's definitely good Lesley. It's like having your own website. The only difference is you have to treat it like your own website. Market it, make sure you are using keywords and the proper tags. Well written and lots of content. It takes a lot of work but will pay off in the end. Being a subdomain of HP doesn't hurt either because Google loves HP so the subs coming off will get crawled much faster than independent sites.
Thanks so much for all this good info Cardisa. I will put it to work for me:)
Thanks for reading Pedrn44, I really hope this hub helps you a lot.
Cardisa,
as an Network Administrator I can say that I am pleased what I've have seen here written. I know very good what Search Engine Optimization is and how important it is. It is basically everything what you've said, and you could put the title "Everything You Need is good S.E.O".Hmm, maybe I will write something about good meta tagging and good S.E.O in next hub. Until then... Keep a good work.
It is helpful and interesting. Also ,nice written - concise and easy-to-read for everyone. Vote up!
Lafamillia, I look forward to reading that hub. Thank you fro the compliment.
thanks for being my seo
Any time Rasta, anytime!
I bookmarked this hub for future use. Great information, you write the most incredible hubs
Thank you again Catspirit.
Dear Cardisa, according to the ability of writing a quality and useful hubs, you have set up another milestone. If you don't mind I want your advise. I had applied for the google adsense account and it was allotted to me and I got my account active. But some days after the activation, my google account was disapproved. I had never made any invalid click nor posted any of such hub which may be marked as the voilation of the rules and principles. I had made an appeal but till date no response is given. I had applied a fresh application for the same and at this time my application is rejected stating that my hub url as www.aupadhyay.hubpages.com is not acceptable as it is not the original url of mine.
You are, therefore, very kindly requested to guide me in this respect. Please also inform me about the other accounts such as google adsense account to which I can associate with my hubpage url.
Once again thanking for your valuable hub.
AUPADHYAY, first off, you can't use another adsense account other than your own. I would say try applying through HP. Go to accounts, then earnings and you will see all the affiliates. Click on the Google adsense, there should be an option there that lets you apply. You may also send them a letter. I will email you with some links on how to get your Adsense account.
Thanks for your valuable guidance.
You are welcome!
Good article Cardisa, very concise and clearly explained.
Thank you Nicola, have a great day!
Whew, lot of information. Great hub. When I think about what you wrote I will definitely have some questions
Mljdgulley354, thank you. It going to take some time to get everything right but it pays off in the end. Thanks for reading and commenting.
Cardisa, thank you for the great information. Bookmarked, voted up and useful!
Thank you Sinea, glad you found it useful. I hope it helps to update your domain for better search engine visibility.
Thanks for stopping by.
Another great post! All your SEO related hubs are so useful for someone like me who is just starting in SEO.
Whoop! Whoop! This has been around for months and I just stumbled upon it. Good one to bookmark. Can you please explain where we put "meta-tags" in the Hubpages profile and how to do that? Blessings, Debby Up and Awesome
Fitnesszone, thank you. I am glad you find it useful. I guarantee you will see great improvement after sprucing up your content.
Debby, your profile should actually have the main key phrases of your article titles. For example if most are your articles are about SEO like mine are, then put SEO in your profile description. My main profile description is only one paragraph and it explains what my website (HP domain) is about, the kind of articles I write.
Cardisa, I was getting ready to revise my profile this week, so I appreciate all of these excellent tips for aligning its content with my various topics.
~voted up and useful~
Thank you Ktrapp. Your profile page is maybe the most important page in your site because that's your home page. Don't make it too long but what ever you say should give an idea about the kinds of article you write.
Thanks for reading and commenting.
Great hub! You have got me thinking about adding changing and updating to my to do list. Thanks for the great information.
Hi Cindy, updating your older hubs is always a good idea so those actions should do some good.
It is so true, what you are saying, When I go back and look at some of those early hubs (3 months lol) I too can see they need updating, Hubpages sure does teach us a thing or two and no mistake.
Micheal, Google also love fresh content so if you add a paragraph or two or even change the title a bit you will see a great difference.
Cardisa - I loved this hub so much, that I included it in my latest hub luv hub #13. Great job! -Cindy
Hi Cindy, wow! I am honored. I always love your hub luv hubs and now I am in one...again...yay! Thanks for reading Cindy.
Oh, yes, another one to bookmark. Thank you, Cardisa. :) I just love your informative hubs! :)
Thank you cclitgirl, I really appreciate you reading and commenting. I really hope it has helped you.
Yes I agree with your points here about our Profile Page. It is now so important to get it right! Very helpful and interesting hub.
Thanks for sharing. Up and awesome
Hello Viking305, thanks for reading and commenting. I am glad you you agree and thanks for the vote too!
Again, great information and a definite bookmark. Thank you for helping us newbies get started.
Thank you again Xstatic. Happy hubbing!
Cardisa ~ That was helpful. Thanks for answering my question. Have a super weekend. Debby
Hi Debby, nice seeing you. Thanks for reading. I am so glad it was of help. I hope your traffic picks up from the search engines.
Thanks for the nice post
You are welcome Htod. Have a blessed day.
SubRon7 Level 7 Commenter 10 months ago
Excellent hub, Cardisa, and this one will stay in my inbox so I can read it again, then will be stored in your file. Thank you, my friend.